Objective:

An enticing way to present collateral, within the brand guidelines of Oscar de la Renta, for the Fall 2025 Collection Fashion Show.

Target Audience:

Fashion enthusiasts and avid consumers of Oscar de la Renta. Attendees of the Oscar de la Renta Fall 2025 Fashion Show.

Process:

Coat Tags: Drawing inspiration from past Oscar de la Renta brand collateral as well as the peony print from the Fall 2025 Collection.

Flower graphic used on coat tags designed by Will Staley.

Matchboxes: Influenced by the interior of the Oscar de la Renta boutique at 686 Madison Avenue, where the Fall 2025 Show was set to take place, I designed the staircase motif in Adobe Illustrator to mirror the sweeping layout of the store. This staircase would serve as the runway for models showcasing the Fall 2025 Collection.