Objective:

To create a new logo for Pantene Hair Products that was more eye-catching and alluring than the previous logo.

Target Audience:

Individuals who prioritize hair care and beauty while aiming to refresh and align the brand with current market trends and consumer expectations. The target audience encompasses both existing customers and potential new consumers, particularly those who are motivated by personal care, health and wellness, and beauty routines.

Process:

I chose to incorporate a figurative hair strand weaving through the letters of the brand name “Pantene”, as I decided it was representative of the brand’s focus on reparative hair products. The hair strand in the new logo represents the strength Pantene hair products add to one's hair as it is symbolically ‘holding up’ or supporting the letters.