Objective:

Crafting visually engaging, brand-forward content that showcases products and lifestyle in a way that resonates with each brand’s unique audience. Designed to drive growth and boost engagement through compelling storytelling, strategic design, and a deep understanding of social media trends and platform behaviors.

Target Audience(s):

• Stesh, Pistachio Butter: 24-30 year old women (ie. younger millennials, and older GenZ). Health-conscious, ingredient-aware shoppers who prioritize clean labels and functional benefits. Willing to spend more on high-quality, healthy alternatives, they’re drawn to brands that fit a trendy, lifestyle-focused aesthetic.

• HOL, Wellness Brand: Active individuals who view wellness as part of their identity and seek convenient products that support a fast-paced, health-focused lifestyle. They gravitate toward authentic, community-driven brands that feel modern and energizing.

Process:

I design social content through a strategic and hands-on creative workflow tailored to each brand — whether I’m highlighting clean-ingredient energy for Stesh Pistachio Butter or showcasing the bold flavors and lifestyle of HOL. I begin by aligning with brand identity, audience insights, and content goals, then translate that into compelling visuals using Adobe Illustrator and Photoshop for graphics and retouching, Canva for agile layout and sticker creation, and Firefly for innovative AI-enhanced elements. The result: cohesive, attention-grabbing posts that feel true to the brand and optimized for engagement across platforms.