Objective:

To design a website from the ground up for the CEO of Makaela Creatives Inc., ensuring it aligns with the company’s brand identity and vision to promote maximum engagement and interaction.

Background:

Makaela Creatives Inc. is a dynamic social media marketing agency dedicated to helping entrepreneurs, influencers, and businesses build and elevate their personal brands. With a focus on crafting tailored strategies, the company specializes in creating impactful content, boosting online visibility, and fostering authentic connections with audiences.

Target Audience:

The target audience consists of busy entrepreneurs, influencers, and thought leaders who have established personal brands but lack the time, expertise, or resources to manage their social media presence effectively.

Design Process:

To begin the project, I had an in-depth consultation with Makaela from Makaela Creatives Inc. to understand her vision for the website, including the desired color palette, visual style, tone, and the specific target audience she aimed to attract. Based on this foundation, I then used the platform "Carrd" to design and build a sleek, one-page website tailored to the company's goals.

Design Solution:

The website was carefully crafted to reflect the company’s mission of empowering personal brands, while also aligning with the CEO's vision for a sleek, professional aesthetic. The layout emphasizes clear navigation and strategically placed call-to-action buttons to boost engagement and highlight the company’s services and action plans. This cohesive design ensures that the website not only reflects the Makaela Creative Inc. brand identity but also fosters a professional and inviting online presence that encourages interaction and conversion.