Objective:

To design an enticing website for a fashion brand to encourage customers to interact and purchase the clothing. (Rebrand based off of the House of CB website).

Background:

Marie Kay is a contemporary fashion brand and e-commerce platform designed to empower and inspire the modern young woman. Launched with the mission to bridge the gap between affordability and sophistication, the Marie Kay website is more than just a storefront—it's a curated destination for fashion-forward, versatile pieces that seamlessly transition from classroom to office, coffee date to cocktail hour.

Target Audience:

College students, young professionals, or early career women. Those who seek fashionable, versatile, and budget-conscious choices for various occasions, including casual outings, work, and parties.

Design Process:

To create an effective design solution for the Marie Kay website, I began by selecting a cohesive color palette that complements the fashion campaign photography and supports the brand’s desired tone—modern, stylish, and approachable. The design approach focused on building a clean, mobile-first interface that delivers vibrant visuals and a seamless user experience. By prioritizing intuitive navigation, responsive layouts, and bold imagery, the platform aligns with the fast-paced, digitally native habits of our target audience—college students and early-career women seeking affordable fashion with a premium feel.