Objective:

Refresh Splenda's Amazon ecommerce presence—storefront, A+ content, and product image sets—many of which were outdated. This refresh aligned with a rollout of new packaging across Splenda's core lines, so digital assets needed to reflect these changes in real time. The Splenda Yellow image sets (sugar, liquid water enhancers, etc.) were rebuilt with a cleaner, more modern look to signal the brand's broader shift. The refreshed identity also extended to Instagram and LinkedIn content, keeping the brand consistent across ecommerce and social.

Target Audience:

This project targeted both Splenda's existing consumers and a newer, younger, trend-aware audience. A key shift was repositioning Splenda around lower sugar intake and general health benefits, rather than solely as a diabetes-management product.

Design Process:

Translated Splenda's new packaging and brand direction into a cohesive digital experience - ensuring the storefront, A+ content, and image sets reflected updated products with clear, conversion-focused CTAs. Visuals were designed to feel modern and clean, appealing to a broader audience while maintaining trust with longtime customers. This same visual language carried through to Instagram and LinkedIn content for a unified brand presence.