Objective:

To design an ad campaign for Summer Fridays where high-end lip care meets the vibrant floral artistry of Melissa McKinnon, renowned for her expressive oil paintings.

Target Audience:

This campaign is aimed primarily at young, style-savvy women who are passionate about beauty, self-expression, and visual storytelling. They appreciate high-quality products and are drawn to brands that align with their desired lifestyle and beauty routines.

Design Process:

I selected Melissa McKinnon as the featured artist, due to the dynamic and expressive energy of her work. Her artistic style resonates perfectly with the essence of the Summer Fridays collection, making her work a natural fit for this visual narrative.

For this campaign, I focused on hues of red, pink, and orange from the Summer Friday’s lip butter Collection, and using Adobe Photoshop, I integrated key pieces of the collection into McKinnon’s artwork. The result is a vibrant composition that blends fine art with beauty branding.

The overall campaign revolves around the metaphor that our lips are a canvas for painting, much like the oil paintings that form the foundation of each visual design.